Big changes were coming to CC’s menu. Specifically for their signature drink: The Mochasippi.

As CC’s creative team, were were tasked with taking with a menu favorite and turning the volume all the way up.

So… We raised the volume.
Then we turned it up again.
Then we asked: “What if we went even further?”

One Remix.

One product.

A whole lot of possibilites.

What started as one product moment became a chance to have a little fun with the brand — stretching the idea across campaign, social, digital, merch and beyond.

From Concept to Post

The campaign officially launched on social and in stores in April 2026.

At its core, this campaign was about the guest and the endless ways they could make an already special drink their own.

To maximize reach, the campaign extended beyond organic social. By collaborating with local macro and micro influencers, leveraging targeted paid social, radio, commercial and OTT advertising; CC’s introduced this special remix to CC’s fans in a big way.